Hello,
We checked the issue with the Analytics and the reason you don’t see any data is because the property from GSC that is currently connected to the website has almost no data on it returning from the API.
We could only see 2 impressions coming from a sample of over 3 months so that is very minimal data that won’t appear in the graphs from the Analytics module.
When the website starts getting more traffic and it gets picked up by the GSC property you’ll start seeing it updated on the website as well.
Regarding the questions about the homepage, changing the permalink just to cater to a specific keyword is not ideal because the aim should always be to have a website structure that is easy to understand, and changing the URL of the homepage to another permalink should always come with bigger reason than just only the keyword appearing in the URL.
If you want to have a page dedicated to that our recommendation is that you build an awesome landing page where ideally people looking for that would land instead of changing the focus for that to the homepage.
If you look online, you’ll notice that’s how most websites do it, with a landing page or category page for that specific keyword where they expand on the topic.
This is just an idea without knowing the specifics of your SEO strategy, so you should take this with a grain of salt and make sure it fits your strategy if you were to take the advice.
Don’t hesitate to get in touch if you have any other questions.
