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I’m a local construction business and want to add my google reviews using the Rating Schema on my home page and SERPs. Which type of article should I create?
You state that the Rating Schema is only available for “product”, “book”, “recipe”, “software application”, “course”, “event”, and “movie”… But what about the millions of local services? We are not really a product, nor a software application?
Please help,
BEst,
Marc +1 415 341 6643
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Hello,
Apologies for the confusion.
If you have a Google Business profile page with ratings and reviews already, and they are linked to your website, the reviews will eventually show together within your website on the search results pages.
It’s not that you can’t add the star ratings based on the GMB reviews you have on your profile, but that goes against Google guidelines, and as such, it’s not recommended to do so because you could incur a manual penalty.
Google guidelines also state that the reviews should be generated from users only:
You can refer to these guidelines for more information:
https://developers.google.com/search/docs/advanced/structured-data/review-snippet#technical-guidelines
https://developers.google.com/search/blog/2019/09/making-review-rich-results-more-helpful#self-serving-reviews-arent-allowed-for-localbusiness-and-organizationHope that helps.
Thank you.
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