First, thumbs up for RankMath. I just have switched from Yoast to RankMath and I will advice some friends to do the same.
First, Some general comments about SEO software and SEO software designers.
1/ External Links
I am still astonished that having external links is a good think. Yoast said the same.
When you have someone visiting your Website, your first idea is to keep him/her on your website, right?
Did you see an entrance to Burger King at any Mac Donald restaurant? Or even an entrance to a cooking bookshop in a restaurant?
Is there a difference on a website? No!! Or please explain me!
This “external links” thing comes maybe from seventies geeks heritage or Google/Facebook/Instagram policy that just want more traffic everywhere, because more traffic everywhere means more traffic for them.
Byt the way, I did not find any external links on https://rankmath.com 🙂
Again, this may be a seventies geeks heritage.
Maybe SEO thinkers and designers forgot that we all have menus in our website. The internal links are in the menu!
And is it really a good idea to encourage your reader to read something else before finishing his current reading?
And is it really a good idea to provide blog articles links on you Shop page? When you have someone on your shop page, do you really want him/her to go elsewhere? Giving him/here the opportunity NOT TO BUY??!! Or not have enough time to buy after going elsewhere on your website, because the phone is ringing, you have your children to fetch at school.
OK, you need SEO to be found on the Internet. But not at the price of forgetting elementary marketing that push away your visitors and potential customers as soon as they arrive on you Website!!
Second, somme comments aboutRankMath
I already said “thumbs up”.
Blog and blog posts
No, I do not want to repeat the Focus KeyWord in H1 or H2 when I already have it in the SEO Title and often in the post category
It would make the blog very unprofessional
There is no SEO software that is able to analyse the “real” Blog page from the front end and not from the back end. In modern themes, Blog pages are designed outside the standard editor or Gutenberg. So making a SEO analysis of the bog page from the back-end is a non sense.
On what criteria are you able to state that some CSS files and scripts are not minified???? This is absolutely beyond a SEO software scope. Especially, when, of course, everything has been well optimized, with a 100 PageSpeed score, 88 Yslow score (because Yslow does not know my CDN), 93 for Mobile and 99 for computer on PaageSpeed Insights!!
If you want to give information about the design of the website, provide the result of the front end on PageSpeed or whatever, but providing false positive from the back end is really a bad idea. Do you aim at selling cache/minify/cdn plugins?
About the average 33 kb and 50 kb recommandation for html, it is just a good joke.
So it is bad not to have Linkedin or Instagram or Facebook account???
Best and kind regards
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