Products with no Price – SEO Perspective

  • Greetings. I have some products (Woocommerce) on my website I’m considering making free. Is there anything I need to do from a Rankmath or SEO perspective on each one to ensure no Google search errors?

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  • Hello,

    Thank you for getting in touch with us.

    When using WooCommerce, Rank math takes the schema data directly from WooCommerce. This is usually the main concern when it comes to price. Once you have made the changes, you should test your product URLs with Google rich results tool and ensure there are no errors related to the products. If there are and you are not certain how to resolve them, please let us know so we can assist you.

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

    Essentially, I’m going to be setting the prices on certain products to “0”.

    Woocommerce used to have an option where it would show up as “free” instead of “0” when that was the case, but I don’t think that’s the case any longer.

    However, I digress, is there anything I need to change in Rank Math’s settings or the posting itself?

    I have never used the rich text checker or what not through Google, is there anything special that would need to be done there as well or is it pretty self explanatory?


    Thank you for the follow up.

    The rich snippet test tool is used to test your URLs for any schema errors. Just go to this URL: and add your URL the click on test.

    Most of the data should be easy to understand even for a beginner but if you do face any issues a=or anywhere you are not certain of, you can always let us know.

    Looking forward to helping you. Thank you.


    I tested this one here as it’s now free:

    It said that the page can receive rich results, but had 6 warnings, but they were all optional.

    Would you count that as a “go” or should I try to fulfill the optional 6 suggestions?


    The rule of thumb with the Schema Markup is to provide accurate information.

    Do not add something just to satisfy the needs of a tool.

    You can add the values that you feel are shown on the page. For instance, you should show the price on that page as it is being passed to the Schema Markup.

    With that said, Rank Math takes the schema data from your product pages automatically and turns it into Schema-ready content. Likewise, the aggregateRating and review fields are taken from your actual product reviews that your buyers/customers leave on your products.

    If you don’t have any reviews yet, that is going to show up as a warning in the schema testing tool. That’s because Google will actually look for those fields.

    Please acquire some reviews and ratings to get rid of the aggregateRating and review warnings.

    You can fix the SKU and availability issue easily as well:

    To fix the brand warning, head over to WordPress Dashboard > Rank Math > General Settings > WooCommerce and choose from any of the available fields to use as your product’s brands.

    Brand Value

    If you want to use a custom value for your Brands, you can do that by using the following code in your theme’s functions.php file:

    // Add Brand for Products.
    add_filter( 'rank_math/snippet/rich_snippet_product_entity', function( $entity ) {
    $entity['brand'] = 'Rank Math;
    return $entity;

    Replace the “Rank Math” text with your actual brand name then run your website through the Structured Data Testing tool once again.

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

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