Products with no Price – SEO Perspective

Hello,

The rule of thumb with the Schema Markup is to provide accurate information.

Do not add something just to satisfy the needs of a tool.

You can add the values that you feel are shown on the page. For instance, you should show the price on that page as it is being passed to the Schema Markup.

With that said, Rank Math takes the schema data from your product pages automatically and turns it into Schema-ready content. Likewise, the aggregateRating and review fields are taken from your actual product reviews that your buyers/customers leave on your products.

If you don’t have any reviews yet, that is going to show up as a warning in the schema testing tool. That’s because Google will actually look for those fields.

Please acquire some reviews and ratings to get rid of the aggregateRating and review warnings.

You can fix the SKU and availability issue easily as well:

To fix the brand warning, head over to WordPress Dashboard > Rank Math > General Settings > WooCommerce and choose from any of the available fields to use as your product’s brands.

If you want to use a custom value for your Brands, you can do that by using the following code in your theme’s functions.php file:

// Add Brand for Products.
add_filter( 'rank_math/snippet/rich_snippet_product_entity', function( $entity ) {
$entity['brand'] = 'Rank Math;
return $entity;
});

Replace the “Rank Math” text with your actual brand name then run your website through the Structured Data Testing tool once again.

Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.