My Pages are getting Deindexed

#395059
  • Resolved Nathanael JohNath
    Rank Math free

    The RankMath Support Team,
    Started a website – three months now. I’ve been noticing deindexing of my pages from GSC and it has been increasing lately, 24 pages in less than two weeks including today.
    Before that, I had a page for all states laws but just summary, maybe 8 lines or less for each state. Then I wrote detailed child pages for each of the state laws and linked backed to the parent page and linked from the parent page as well. The parent page started ranking for the child pages focus keyword which wasn’t my intent and it’s far in the SERP – 7th page.

    The child pages started picking up (been writing them gradually as 50 states is much to cover pretty quickly). These pages are picking up for other keywords instead of their focus KW and are closer to the first page in the SERPs. Sometimes they try to get impressions for the supposed KW, meaning they are competing with the parent page which Google refused to take account of the main KW of the other pages over the parent page.

    I removed all the links so far that were pointing to the parent page and stopped including it in New pages thinking this will reduce the relevance. I haven’t seen an effect yet.

    Now many of the child pages are getting deindexed (11 out of about 35 of the child pages) and some few other posts (while other posts are hardly getting indexed).
    Note: I stopped using the instant indexing and allow GSC to index naturally which was working fine.

    But today, I had to submit all those pages that were deindexed through the api (I had manually recrawled and request indexing for almost a week but instead of getting indexed, more other pages are getting deindexed) and request that parent page be deindexed and added a noidex and nofollow tags to it (maybe this will give room for the child pages).

    What could have been responsible for this happening?
    PS: there is no manual action in GSC, the contents are original and they are not thin.

Viewing 10 replies - 1 through 10 (of 10 total)
  • Hello,

    Thank you for contacting Rank Math support, and sorry for any inconvenience that might have been caused due to that.

    Could you please share the affected URL with us so that we may investigate this further on our end and offer a solution?

    Looking forward to helping you on this one.

    Hi, I see there is a view on this link from RankMath.

    Let me send a more detailed message which I sent by email before. It’s more comprehensive and you’ll understand my situation better. There may be variations in the tenses and other aspects. I sent the message before the issue of deindexing came up.

    Here’s the message:
    ———————————————————————————
    I have a new website (expired domain) I got recently and I’ve been
    writing some articles. The website is in the parenting niche. I
    restored some of the articles I could find from archive and then
    started publishing new articles.

    Particularly, I am starting on a niche basis and beginning with the
    baby product segment. I am starting with baby car seats.

    So far I have written some articles on car seat laws. From what I
    learnt so far in gaining authority and ranking a page, one has to
    interlink to relevant pages. Since car seat laws in the United States
    are different across the States, I wrote individually for each states,
    but before that I wrote a very long page on all the states but in
    summary, just bullet points.

    Now I have covered around 30 states in 2 batches in about 2 months. I
    linked back to the parent page from all the individual states, making
    it over 30 links to that page and been the oldest it is ranking for
    several keywords but still very deep in the SERP.

    From my GC, I noticed that the parent page is ranking for my focus
    keywords for those other states. My plan was for the parent page to
    only rank for “state car laws” and the other pages rank for “colorado
    car seat laws,” “vermont car seat laws” etc. But the reverse is the
    case. The parent page is ranking for each of this state’s focus
    keywords while the states are ranking for other low search keywords.

    My concerns are much.

    Will there be competition in the SERP between the parent page and each
    page for the focus kewwords I want for the other pages?
    Will it lead to keyword cannibalization?
    Will those state pages be able to rank at all eventually while the
    parent page stop ranking?
    Is there what I can do to make the parent page stop ranking?

    I have removed the linking from the recent 15 articles I published in
    a week and still left the old links that are almost a month or more so
    to reduce the strength going to that parent page, but I don’t know if
    it’ll have any effect.

    Also, I had to include my focus keyword in the slug for the new pages.
    the parent page is carrying “/car-seat/laws”

    while the state pages are carrying “/car-seat/laws/colorado” etc
    but the new pages now are carrying “/car-seat/awaii-car-seat-laws”
    I fear for cannibalization this way but I was thinking this may force
    Google to recognize them this way instead of the paremt page.

    I was almost thinking of deindexing the parent page as well. It is
    currently the page with the highest impression on daily basis and is
    growing gradually. But instead of the queries to be from the
    individual pages it is coming from the parent page.

    I know this message is already long. Thank you or getting tp this point.
    I think I will stop with the several worries and questions. I trust
    you can assist me from this point and even point me to right direction
    on what to do and expect.

    Oh yes, I just remebered.
    When I started, I checked competitors and 2 of them had a parent page
    which made me toll that way.
    It was after these happened that I went back to check the pages again
    and saw that one 800 (https://www.800bucklup.org/car-seat-laws/)
    didn’t mention about any state laws on the parent page but other
    general information about basics on car seats and then linked down to
    the various states that has the laws. While the other
    (https://safeconvertiblecarseats.com/safety-resources/) used the
    parent page as a category page where all the states laws are also
    present but this page is not ranking. I don’t think the page has a
    noidex tag.

    These states car seat laws brings in decent traffic for these
    websites. That is why I want my individual pages to rank instead of
    the parent page which is not relevant per say.

    The parent page is https://parentingwithhumility.com/car-seat/laws/

    I anticipate your response.
    Warm regards.

    Hello,

    The focus keyword field is only there to help you optimize your content. The focus keyword that you insert there doesn’t influence the ranking of your posts in the SERPs. It is completely normal for your pages to rank for some other keyword if Google finds the content more relevant for it.

    And the URL that you have shared is set to Noinex and that’s why Google has removed it. Please edit the page and make sure to set it as Index from the Advanced tab of the meta box if you want it to be indexed. You can also share some other URLs that have been deindexed so we can check and assist you further.

    Looking forward to helping you.

    It seems you didn’t understand my messages.

    I explained in details to you in the first and second message, but your reply doesn’t seem to fill in the void I’m try to understand.

    If 8t wouldn’t be much trouble, kindly read the second message first and then the first.

    I don’t want that main page to rank in place of the child pages.

    Google started deindexing the child pages.

    Since I don’t want the parent page to rank, I asked you what should be the best option.

    On the other hand, I set the parent page to noindex so it stops ranking and allow the child pages.

    Please read my messages again, and help me further.
    Thank you for your support.

    Hello,

    You will have to optimize the content of the child pages for the focus keyword if you want them to get the priority in the SERPs. Google thinks that the content of the parent page is more helpful for the users and that’s why they are ranking it higher than the child pages. However, since you have already deindexed the parent page, your child pages should get the preference now.

    Please note that ranking on Google depends on so much more than just your on-page optimization. You could have the perfect article and still struggle to break the top 10 in SERPs. Here are some of the factors Google considers when ranking you:

    1. Your website’s authority
    2. Your content’s quality and how better it is than the other article currently ranking.
    3. How competitive the keyword is.
    4. How many backlinks you have and if they are better than what the other guys ranking for that keyword have.
    5. Your website’s crawlability.
    6. Frequency of new content and content updates.
    7. So much more that there is a dedicated blog post on it by Brian Dean 🙂 https://backlinko.com/google-ranking-factors

    I would recommend that you keep at it and work on acquiring more links to break into the top SERPs.

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything.

    Thank you for your time further, it’s clearer now.

    Thank you for the insights you gave in the third paragraph also

    If it wouldn’t be too much to ask, please can you help me with a ‘not so formal’ audit of my website at the stage it is right now?
    I bought the domain (parenting niche) as an expired domain and it had some backlinks which I can’t really tell if they are quality enough or not. I restored as many of the old pages The DA from Ahrefs, Moz, Semrush, and Ubersuggest are quite different, with Ahrefs showing less than 5 and the others averaging at 16. Looking at the SERPS my competitors have from 20-30 which gives me little confidence that I may have a chance.
    – travelcarseatmom.com
    – babygearessentials.com
    – safeconvertiblecarseats.com
    – 800bucklup.org

    In my ability so far, in the articles I’ve written so far, I’ve tried to write better articles than my competitors and I still have more to write.
    (NB: I am starting with a niche/category and will be building up to other categories over time)

    Please, I’ll appreciate a not-so-formal audit on my site and your assessment based on the list of factors you gave.
    This is my first time building a website for SEO so all the technicalities are still overwhelming but I have been learning much from courses, SEO-focused websites like Backlinko, Neil Patel, and RankMath resources, and YouTube videos also.

    I anticipate your kind response.
    Warm regards.

    Hello,

    I checked your site and everything looks fine. Your sitemap is working fine, the robots.txt is set up correctly, meta tags are being added correctly, and the Schema is validating fine. There are some minor issues like the OpenGraph tag on the homepage. You can fix that by setting an OpenGraph Thumbnail in WP Dashboard > Rank Math > Titles & Meta > Global.

    For further insights, please run the SEO analysis on your site to run a detailed audit. You can run the SEO analysis from WP Dashboard > Rank Math > SEO Analysis.

    Hope this helps. Let us know if you need any other assistance.

    Thanks.

    Thank you very much for your help.

    Warm regards.

    Hello,

    We are super happy that this resolved your issue. If you have any other questions in the future, know that we are here to help you.

    If you don’t mind me asking, could you please leave us a review (if you haven’t already) on https://wordpress.org/support/plugin/seo-by-rank-math/reviews/#new-post about your overall experience with Rank Math? We appreciate your time and patience.

    If you do have another question in the future, please feel free to create a new forum topic, and it will be our pleasure to assist you again.

    Thank you.

Viewing 10 replies - 1 through 10 (of 10 total)

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