Meta description doesn’t match in SERP

#50135
  • Resolved Core devel
    Rank Math free

    Hi
    I don’t know for which reason I set some my pages with meta title and meta description in rank math snippet but in Google SERP the meta description is different.
    I attach screenshoot for show you this pages.

Viewing 4 replies - 1 through 4 (of 4 total)
  • Todd
    Rank Math free

    Hi,

    Thanks for getting in touch with us.

    1. First of all, I am assuming that you have already changed the SEO Meta Title and Meta Description with the help of Rank Math:

    Add a Meta Description in Classic Editor: https://i.rankmath.com/dhECkg
    Add title and description in Gutenberg: https://i.rankmath.com/ZO21Cd

    2. Then, ensure that this is the setting in the Schema tab if Rich Snippets are enabled on your website:
    https://i.rankmath.com/pG0pcS

    To reiterate, the Schema title must show %seo_title% and the description should show %seo_description% – this will ensure your SEO title and SEO Description that you set up via Rank Math can also be used for your schema details:

    3. The next step is to check if your title/description is properly set up in the page source:
    https://i.rankmath.com/HwXR1o

    You can use this tool for the same as well: https://www.heymeta.com/

    4. If it matches your settings, then you must check if Google has seen the changes already or not.

    For that, please check when the Google cache was updated for that page:
    a. https://i.rankmath.com/9q6X0H
    b. https://i.rankmath.com/R8N0Uh

    If the cache date is from before adding the new meta description, then you just have to wait for Google to re-crawl and re-index the page with the new info. If the date is after you made the changes,then you just have to wait it out and there is no further input needed from your end.

    Do note that if everything’s fine and Google still decides to show a different meta title/description for your search keyword, there is nothing you can do as Google sometimes ignores the custom meta info altogether and show something from the page’s content that matches the search intent better.

    Here are some of the common reasons Google might not use the meta description you provided:
    – The meta description is not relevant or useful (ie, just a collection of keywords).
    – The exact same meta description is provided across a large number of pages.
    – The meta description doesn’t match what the user is searching for, but other content on the page does.

    There is a whole article dedicated to this on SearchEngineJournal:
    https://www.searchenginejournal.com/google-offers-suggestions-for-avoiding-meta-description-rewrites/359884/

    Here is an example showing Google changes title depending on keyword used:
    https://i.rankmath.com/oT6VQe
    &
    https://i.rankmath.com/Mrhb0x

    The best you can do is optimize your meta tags to try and match the intent of the search/keyword.

    Hope that helps. If you have any further question(s), please let us know. Thank you.

    Hi Todd
    Yes the problem is Google cache and for the moment I can’t edit this one as you say…

    Thank you!!!

    Hi Todd,
    Now I remember that when I set Index my website, I have inserted all %seo_title% (in headline) and %seo_description% in Description but the %value doesn’t read in snippet because when I have setted index and see on Google I saw that doesn’t match and after I edit each Title and Description in sostitution of the %value but I don’t know about google cache and now I can’t change on serp

    Todd
    Rank Math free

    Hello,

    Please note that %seo_title% and %seo_description% are ONLY to be used used in the Schema tab. You should not use them in the meta title and description.

    For the SEO title and description, you can either enter them manually or use:
    %title% as title
    and
    %excerpt% as description.

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

Viewing 4 replies - 1 through 4 (of 4 total)

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