Italian SEO looks different than English SEO

#121141
  • Hi,
    I use WPML to have the website in 2 languages.
    Everything seems settled fine, so my website in english looks good on Google:

    Gallini Cup | Youth Football Tournament In Italy
    Name of the website SEPARATOR Tagline

    perfect

    But in italian… it looks wrong:
    Torneo Internazionale Di Calcio Giovanile – Gallini Cup
    Tagline WRONG SEPARATOR Name of the webiste

    It inverted tagline and name, and it used a wrong separator.
    How can we fix that?

Viewing 1 replies (of 1 total)
  • Hello,

    Thank you fir getting in touch.

    1. First of all, assuming that you have already changed the SEO Meta Title and Meta Description with the help of Rank Math:
    Add a Meta Description in Classic Editor:
    meta in classic

    Add title and description in Gutenberg:
    meta in gutenberg

    2. Then, ensure that this is the setting in the Schema tab if the Schema Markup module is enabled on your website:
    schema values

    To reiterate, the Schema title must show %seo_title% and the description should show %seo_description% – this will ensure your SEO title and SEO Description that you set up via Rank Math can also be used for your Schema details.

    3. The next step is to check if your title/description is properly set up in the page source:
    page source

    You can use this tool for the same as well: https://www.heymeta.com/

    4. If it matches your settings, then you must check if Google has seen the changes already or not.

    For that, please check when the Google cache was updated for that page:
    a. cache
    b. cached

    If the cache date is from before adding the new meta description, then you just have to wait for Google to re-crawl and re-index the page with the new info. If the date is after you made the changes, then you just have to wait it out and there is no further input needed from your end.

    Do note that if everything’s fine and Google still decides to show a different meta title/description for your search keyword, there is nothing you can do as Google sometimes ignores the custom meta info altogether and show something from the page’s content that matches the search intent better.

    Here are some of the common reasons Google might not use the meta description you provided:
    The meta description is not relevant or useful (ie, just a collection of keywords).
    The exact same meta description is provided across a large number of pages.
    The meta description doesn’t match what the user is searching for, but other content on the page does.

    There is a whole article dedicated to this on SearchEngineJournal:
    https://www.searchenginejournal.com/google-offers-suggestions-for-avoiding-meta-description-rewrites/359884/

    Here is an example showing Google changes title depending on the keyword used:
    description
    &
    description 2

    The best you can do is optimize your meta tags to try and match the intent of the search/keyword.

    Hope that helps. If you have any further question(s), please let us know.

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