How to signal to Google that the category is more important than the product

  • Hello everyone, everything good? I have a question regarding page optimization through the Rank Math plugin for WordPress.
    I will exemplify:

    Suppose I work with a website that sells only Barbies. A category in my store is called Black Barbie, a subcategory is called Black Barbie with Black Power and a product in this subcategory is called Black Barbie with Black Power Blue

    My keyword for the product page would be Barbie Black with Black Power Blue. It can be taken into account that I can put Barbie, Black Barbie and Barbie with Black Power as secondary keywords in the Rank Math tool. I think that all of these words would be optimized equally within the tool because in the main keyword there are the other expressions.

    The question is: What would be the best way to signal to Google that the best result of a search for Black Barbie should be the Black Barbie category and not the Black Barbie product of Black Power Blue?

    I see this confusion occurring, since within the long-tail keyword there are other short-tail keywords, so to speak. I know that the tool is just a guide, so if you can focus on the problem to better understand the issue, I would be thankful.

    I hope you understand. 🙃 Thanks a lot.

Viewing 6 replies - 1 through 6 (of 6 total)
  • Hello,

    Thank you for contacting Rank Math today.

    Meanwhile, that is not a Rank Math issue (as you say) and it is more about your SEO strategy, you could try to add an optimized text in the category (in your example Black Barbie with Black Power) for the main keyword of that category (in that case Black Barbie with Black Power).

    And again, meanwhile, it is up to Google to decide what page (if any) rank for that keyword, it could help in your strategy.

    Looking forward to helping you. Thank you.


    Hi Lucas,

    I wanted to add that all on-page factors being the same – Google will always rank a page with more backlinks higher than the one with fewer backlinks.

    So, if you believe the on-page SEO of your category is better than the single post/page – it is time to build some backlinks to the category archive (both internal and external).

    Hello Tood and Alberto! I appreciate the comments. I would like to know if I can deepen the issue here or should I create another topic. Apparently, Rank Math does not directly influence my question. I don’t know if I should keep this discussion on the subject here or create a new post in the General part of the forum.


    Since this thread is already started, we can continue answering the questions here. Anyway, if you have any other questions related to general SEO (not only WooCommerce), as you say, it should be posted on the General subforum.

    Thank you.

    OK. In order not to disturb you, I will focus only on the competence of evaluating the rank math according to the suggestions given here. To go deeper into the issue, I can open another post about SEO strategies afterwards so as not to generate any more inconvenience for posting in the wrong place.

    In relation to the texts of the categories, I have already done this and for the time being it was of no avail. Users continue to be redirected to a product page when they search for an expression that symbolizes the category. I don’t know if there is confusion because the keyword in the category is present within the keyword as well, but in a longer tail. Maybe the backlink suggestion inside the products works, maybe it doesn’t. I can test using anchor texts. Just to be clear, the texts on each page are mostly original. Save the exception for texts related to store policy.

    Returning to the texts of the categories, I missed a more complete analysis of the tool. Here in my WordPress manager in the categories and attributes section there is no evaluation of questions such as the percentage of keywords, neither the number of words in the content, nor the presence of keywords in that content. The assessment is not as complete as on a product page or blog post.

    The tool is also unable to evaluate terms without taking into account stopwords or the plural. How do you resolve these issues that influence the production of content from categories and attributes?

    Hi Lucas,

    I am sorry but I am not sure what you are asking. Is your query related to the first one? I am not seeing the relevance or the context.

    It would be great if you can help us understand with screenshots and examples.


    Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.

    If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.

    Thank you.

Viewing 6 replies - 1 through 6 (of 6 total)

The ticket ‘How to signal to Google that the category is more important than the product’ is closed to new replies.