How to fix “Limited performance due to missing identifiers [gtin, mpn, brand]”

#788909
  • Resolved Jessica Hendrickx
    Rank Math free

    Hello! How can I resolve the “Limited performance due to missing identifiers [gtin, mpn, brand]” error if these identifiers don’t exist for my products? I sell artwork and I’m receiving warnings from Google Merchant. Are there any PHP functions to handle cases where these identifiers are absent? Thank you! Cheers.

Viewing 8 replies - 1 through 8 (of 8 total)
  • Hello!

    I understand the issue you are facing with missing identifiers like GTIN, MPN, and brand for your artwork products. If these identifiers do not exist for your products, you can follow these steps to address the warnings:

    1. GTIN, MPN, and Brand: If you are selling artwork and do not have GTIN, MPN, or brand information, you can consider the following options:

      • For GTIN: You can use a placeholder value or a custom identifier if GTIN is not applicable.
      • For MPN: You can use a unique identifier specific to your artwork products.
      • For Brand: You can use your artist name or a generic brand name.
    2. Rank Math Support: If you need further assistance in handling these missing identifiers or have any specific questions, you can reach out to our dedicated support team here. They will be more than happy to assist you in resolving these warnings.

    Unfortunately, there are no specific PHP functions to handle cases where these identifiers are absent as they are essential for product identification and performance on platforms like Google Merchant.

    Thank you for raising this concern, and if you need any more help or have additional questions, feel free to ask. Cheers!

    Sources:
    Google Search Console Missing Field Warning » Rank Math
    Adding GTIN, ISBN & MPN Schema to WooCommerce Products Using Rank Math » Rank Math
    Product Schema Type » Rank Math

    Is it possible to use the WooCommerce product ID as an identifier to resolve the Google Merchant error, given that Rank Math does not offer an option to set the product ID in its structured data settings for products?

    I found custom php codes from rank math to solve other issues, but can’t find these 😊

    This is what I would like : “identifier_exists”: Set to false to indicate that the product does not have identifiers.
    But how to achieve this?

    Thank you, cheers

    Hello,

    Thank you so much for getting in touch.

    Even if we manage to remove those identifiers via PHP function from the schema structure, you will still see those warnings because Google will eventually look fro them. You can ignore the warning since identifiers don’t apply to the type of product you have.

    As for the identifier_exists, this property is not a field available in Schema markup. That is something specific to the Google Merchant Center and it can only be submitted explicitly with the GMC feed, which is not something our plugin generates.

    Most feed generator plugins will update the value of that field automatically when an identifier is added to it, but that falls outside the scope of our support.

    We only provide the Schema markup and that doesn’t have any field for identifier_exists in the documentation which can be found here: https://schema.org

    Looking forward to helping you.

    OK thank you very much Jeremy 🙃

    Hello,

    You’re very much welcome!

    Don’t hesitate to get in touch with us if you have any other questions.

    Thank you, have a great day 🙃

    Hello,

    Glad that helped.

    If you have any other concerns, please don’t hesitate to contact us anytime to assist you further.

    Looking forward to helping you.

    Thank you.

Viewing 8 replies - 1 through 8 (of 8 total)

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