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A couple of months ago I asked how I can use a product review schema markup on my site. Here’s an example article. I got answers like I can’t use it as the article actually reviews a list of services/products, instead of just one product.
Today I found a site that’s on the same niche, but using the schema markup I’m trying to use. Here’s an example.
Question part 1:
How are they doing it? I don’t see any section for reviewing the article. It just lists the review of the products in the description, but different products have different ratings. Then which one are they referring to? And where did they find the reviewCount value? Also, the name value doesn’t contain any product name, it contains the focus keyword of the article. Is this a good practice?Question part 2:
What they are doing, is this a good practice or some blackhat approach? I’m asking because they are getting just 9k monthly visits despite having ~150 review articles. Whereas competitors have much higher traffic with much fewer articles. And their domain authority is higher than most other competitors. But the content quality is almost the same, in fact, better in some cases.
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