How is this site using the product review schema? AND, is this legit?

#194896
  • Resolved S. M. Fahim
    Rank Math pro

    A couple of months ago I asked how I can use a product review schema markup on my site. Here’s an example article. I got answers like I can’t use it as the article actually reviews a list of services/products, instead of just one product.

    Today I found a site that’s on the same niche, but using the schema markup I’m trying to use. Here’s an example.

    Question part 1:
    How are they doing it? I don’t see any section for reviewing the article. It just lists the review of the products in the description, but different products have different ratings. Then which one are they referring to? And where did they find the reviewCount value? Also, the name value doesn’t contain any product name, it contains the focus keyword of the article. Is this a good practice?

    Question part 2:
    What they are doing, is this a good practice or some blackhat approach? I’m asking because they are getting just 9k monthly visits despite having ~150 review articles. Whereas competitors have much higher traffic with much fewer articles. And their domain authority is higher than most other competitors. But the content quality is almost the same, in fact, better in some cases.

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  • Hello,

    Thank you for contacting Rank Math today.

    1. Looking at the markup for the schema it seems it’s coming directly from their HTML markup. So it’s either a custom theme or they are adding it manually to the source code.

    The values for the reviews count and all the other information seem to be random values and just there so the stars show up on SERPs. We don’t recommend doing this as this could incur your website penalties by Google.

    2. This is not a recommended approach. They are referring to the product as being the title of the article, and that is obviously wrong.​​​

    Remember that Google doesn’t like when there is information in your schema that is not present on the page. These tactics might work for a while but eventually, Google will catch up on this and could penalize the websites doing this.

    Hope this helps clarify your doubts.

    Don’t hesitate to get in touch if you have any other questions.

    Thanks a lot! That helps!

    Hello,

    We are super happy that this resolved your issue. If you have any other questions in the future, know that we are here to help you.

    If you don’t mind me asking, could you please leave us a review (if you haven’t already) on https://wordpress.org/support/plugin/seo-by-rank-math/reviews/#new-post about your overall experience with Rank Math? We appreciate your time and patience.

    If you do have another question in the future, please feel free to create a new forum topic, and it will be our pleasure to assist you again.

    Thank you.

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