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Hi,
After switching to Rank Math, I decided to use the Google Analytics function rather than my usual GA plugin. I then noticed a sudden, significant decrease in time on page, a decrease in pages per session, and an increase in bounce rate over that period. (My unique users stayed within a normal range.)
I disabled the GA insertion with Rank Math and went back to my GA plugin, and the stats normalized. To test the theory, I then enabled GA through Rank Math again and observed the same behavior.
Do you have any idea why simply inserting GA code through the Rank Math plugin might make such a difference in my stats? Thanks!
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