Hello,
Thank you for contacting us and we regret the inconvenience caused.
The issue stated by Semrush is that the text in the H1 and title tags are the same.
The H1 tag is the main heading of your post (Post title) and the title tag is the SEO heading (or SEO title) of your post, sometimes also referred to as meta title.
Whether or not to set the Post Title and SEO title exactly the same can vary based upon the type of website that you operate.
For normal web results, you can set the SEO title identical to the Post title, avoid setting them exactly the same. If you operate a website that you wish to rank in Google News i.e, if you have a news website, then you should set the SEO title and Post title exactly the same.
You can also check this in this article:
https://www.seroundtable.com/google-title-h1-identical-19923.html
To edit the default SEO title for posts, please head over to your WordPress admin area > Rank Math > Titles & Meta > Posts, and set the Single Post Title as per the requirement. https://i.rankmath.com/ObUUJm
You can also edit the SEO titles individually for posts by editing them. Here’s a screencast for a quick reference: https://i.rankmath.com/AmYxqn
Hope that helps.
Thank you.
OK that is quite helpful. So what SEMRush is saying is that I should be aware of this, not necessarily that it is causing a negative impact on search engine rankings?
Our traffic is decreasing when it should be seasonally increasing so I am looking at all the errors and warnings in the SEMRush audit.
We have an information-based travel website. So would you suggest that we manually change the “Single Post Title” to something similar to the post title, since we are not a News-based website?
Hello,
Sure, SEMRUSH is just guiding you on the best practices to follow but that would not majorly be a reason to lower your rankings.
Changing the SEO Title to be similar to the post title would be fine just ensure you include the keyword you are using to rank that post in this SEO title as well.
With Rank Math, we use the %title% for us to set the SEO title similar to the post title as it is a much easier way than manually doing so.
For your search traffic to improve it is best to devise an SEO blueprint. Here are a few resources I think you will find useful while devising an SEO strategy.
1. Keyword Research: https://mythemeshop.com/blog/keyword-research/
2. Identify Keyword Intent: https://www.semrush.com/blog/how-to-identify-intent-in-search/
3. Writing Awesome Content: https://neilpatel.com/blog/ingredients-of-great-content/
4. On-Page SEO: https://mythemeshop.com/blog/how-to-do-seo-optimizing-your-site-for-google/
5. Off Page SEO: https://mythemeshop.com/blog/how-to-do-seo-off-page-optimization/
6. Building Backlinks: https://www.rankxl.com/outreach-link-building/
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
Hello,
Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.
If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.
Thank you.
