18 structured data items are invalid

#689966
  • Resolved Shivo
    Rank Math free

    Hi there,

    I switched over from Yoast to rank math and I am receiving this error in SEMRush of “18 structured data items are invalid” which includes the homepage and others.

    Originally the site was chosen as “local business” as there was no category which perfectly matched what we do. Essentially we are a property developer who sell properties. Could you please let me know how to resolve this and what we should be choosing for our type of business.

    Thanks,

Viewing 3 replies - 1 through 3 (of 3 total)
  • Hello,

    We apologize for the inconvenience you’re experiencing with the structured data items after switching from Yoast to Rank Math. We appreciate you reaching out to us for assistance.

    To resolve the issue, you can update the structured data settings in Rank Math to better reflect your business type. Since you are a property developer who sells properties, you can use the “Local Business” schema type available in Rank Math’s Local SEO module.

    To do this, please follow these steps:

    1. Navigate to your WordPress Dashboard and go to Rank Math SEO.
    2. Enable the Schema module if it’s not already enabled.
    3. Then, head over to Rank Math SEO → Titles & Meta → Local SEO.
    4. In the settings, specify that the website is operated by an organization, enter the name of your website, and fill in other relevant details such as the organization name and logo.
    5. Ensure that you have set the “Unpublish when expired” option to “Yes” and have provided a valid expiry date for any job postings.

    By following these steps, you can ensure that the structured data reflects your business type accurately.

    If you need further assistance or encounter any issues while making these changes, please feel free to reply to this ticket, and a human agent from our support team will be glad to assist you further.

    Thank you for your understanding and patience as we work to resolve this issue for you.

    Sources:
    Configuring “Schema Markup” in Rank Math » Rank Math
    How to Fix the “No Keywords Found in the Page Title” Test in Rank Math » Rank Math
    Why Google Displays URL Instead of Site Name in SERP? » Rank Math
    JobPosting Schema Type » Rank Math

    Shivo
    Rank Math free

    Hi there,

    The schema was actually already set as “local business” prior to when these errors were flagged in SEMRush as the 18 structured data items being invalid.

    I should point out as well our property listings do not expire, we develop properties ongoing but they are not one off property listings as such, rather they are ongoing offerings of property developments and property types available and do not expire i.e. not one off property purchases that once sold expire.

    Since I received these errors with local business chosen under the schema, what exactly should it be changed to in order to avoid these errors?

    Additionally under these structured data errors on SEMrush when I click on the issue for every URL it states “Field – Address, Issue Description – A value for the address field is required.”. Thanks.

    Kind regards,

    Hello,

    Thank you for your patience.

    Please note that the business type does not have much impact on your site Ranking. You can even leave it to local business. It is just a basic way of showing what group of businesses or your site can be listed along with.

    To fix the issue in the schema, please add the missing address field on your WordPress Dashboard > Rank Math > Titles & Meta > Local SEO.

    Please note, that some options are only available when you enable the Advanced Mode in Rank Math.

    If the options are not available, you must have chosen to use the Easy Mode. Please follow the steps from our Knowledge Base article to switch to Advanced Mode:
    https://rankmath.com/kb/advanced-mode/

    Hope that helps.

    Hello,

    Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.

    If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.

    Thank you.

Viewing 3 replies - 1 through 3 (of 3 total)

The ticket ‘18 structured data items are invalid’ is closed to new replies.