You Want To Sell Premium Edition? Make MOVIES

You Want To Sell Premium Edition? Make MOVIES…!!!
LOTS of them.

On each item on your screen, make each item into a “WATCH HOW” button and go to movie about that topic. Short, easy to understand. WITH VOICE OVERS – none of that silent watch the mouse do it movie.

Use voice overs.
Do NOT assume that that we know your abbreviations, acronyms. Use plain and straight forward words and make it so we can do it without getting SEO College Degree. Doing this one thing differentiates you from Yoast.

Try your best NOT to assume we know what you know or that we want to. Just provide us with easy to use tools that work. Stop assuming that we know everything about Google Website Master setup. Show how this is done for WORDPRESS (you are a WordPress plugin). Google makes no mention of WordPress (Google assumes you have Html site) or how to get proof of ownership of site setup. I called Godaddy and putting the TXT file in the right place in DNS setting is not obvious yet you ignore that as part of your clear teaching (and it is NOT clear at all.) Plus I succeeded in doing it EXCEPT that my site does NOT show up in your drop list of sites available even though Google Webmaster site DOES show proper ownership.

I do NOT want to be expert SEO person. I want YOU to be and you make it easy for me to use your plugin without going to college to know what all the abbreviations and acronyms mean – because I don’t.

Using popup videos to help people see how to use your software differentiates you totally from YOAST. You may think that knowing SEO is what we want. It is NOT. We want to let you DO IT and our part is easy to do without knowing all the depth of SEO stuff.

Do THAT and I’ll buy the Premium. Do not do that and I’ll stick with FREE version. I suggest that your market is people who want to work SEO but do not want to know what you know. That is your job… knowing the details, and then SHOWING and TEACHING to make it easy for us. Also, your movies could explain WHY something works with Google… WHY. SEO is very complex and your job is to make it easy without knowing what you know.

Also, you should show how to access your controls when someone has design plugin installed and NOT Gutenberg (turned off – I use Beaver Builder.) showing just where the SEO-Controls are.

SEO guys tend toward being “know it alls by overwhelming us with detail upon detail upon detail. That can all be available but your movies make it easy to do it without being overwhelmed. Good teaching movies with voice overs is how you show us respect, caring, and concern for what we are trying to do.
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• This topic was modified 4 years, 1 month ago by David.