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If you do not use variations and use colours as separate products then you will have duplicate content if colour is the only content difference
1 You can make one colour the nominated canonical url for the other colours but then just the one colour is indexed. BUT QUESTION 1 – Does Google Shopping look at the canonical and list just the one colour?
2 The old Google search console used to have a recommendations tab that highlighted duplicate content issues. I can’t find this feature in the new Search Console is there a way to see this
Thanks – that will start the conversation!! ๐
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