Which scheme to choose?

Hello,

Thank you for contacting Rank Math support. We’re happy to help you with choosing the right schema type for your game site.

Based on the information you provided, you might want to use the WebApplication schema type instead of the SoftwareApplication schema type.

The WebApplication schema type is more suitable for web-based applications that run in a browser, such as online games. The SoftwareApplication schema type is more suitable for downloadable software applications that run on a device, such as desktop or mobile apps. You can find more information about the WebApplication schema type here: https://schema.org/WebApplication

For your home page, you can use the Service schema type as you have already done, or you can use the WebSite schema type if you want to describe your website as a whole. The WebSite schema type can help search engines understand the structure and purpose of your website, and enable features like sitelinks search box.

We hope this helps you choose the best schema type for your game site. If you have any further questions or issues, please let us know. We’re always here to assist you.

Thank you for choosing Rank Math.

Hi again,

I apologize for not mentioning it before – I thought you were aware.

Yes, to use the WebApplication schema type, you’ll need to upgrade to Rank Math PRO. This will give you access to the Custom Schema Builder feature, which lets you create and customize any schema type you want. If you’re interested in getting Rank Math PRO, you can check out these guides to learn more about how the Custom Schema Builder works:

• https://rankmath.com/kb/schema-generator/
• https://rankmath.com/kb/schema-templates/

I hope that helped clarify. If you have any other questions or concerns, please feel free to ask me.

Hi there,

Thank you for your reply. I know it can be frustrating to not get the traffic you want from the search engines. SEO is a challenging and dynamic field that requires constant learning and experimentation, and we’re always here to support you through it.

You can keep using the SoftwareApplication schema type for your website, as it is a broader category that includes the WebApplication schema type I suggested before. That means you don’t have to change anything in your schema settings.

As for some tips on how to improve your SEO results, here are some ideas you might want to try:

• Optimize your site speed, usability, and mobile-friendliness. These are crucial factors that affect your rankings and user experience. You can use tools like Google PageSpeed Insights, Google Mobile-Friendly Test, and Google Lighthouse to check and improve your site performance.
• Start a blog if you don’t have one already. Blogs can help generate more traffic to your website, especially if you’re a new brand. Focus on creating high-quality content that matches the search intent of your target keywords. You can use Rank Math’s content analysis feature to optimize your content for SEO and readability. You can also use tools like Ahrefs or SEMrush to research what your competitors are ranking for and how you can create better content than them.
• Build relevant and authoritative backlinks to your site. Backlinks are one of the most important signals that search engines use to measure your site’s credibility and popularity. Having robust internal links is also important – you can use Rank Math’s link counter feature to track your internal links.
• Use the schema markup feature in Rank Math to add structured data to ALL your pages. Schema markup helps search engines understand what your pages are about and display rich snippets in the search results. This can increase your click-through rate and traffic.

I hope these tips help you improve your SEO and traffic. If you need more guidance, you can check out our blog, where we regularly post SEO tutorials and case studies. You can also join our Facebook group, where you can interact with other Rank Math users and experts.

Thank you for using Rank Math. Have a wonderful day!

Hello again,

Thank you for your reply. I’m happy to help with that.

With Rank Math FREE, you can use the default schemas that we provide and customize them according to your needs. You don’t need to add any custom schemas or code.

For example, you can use the SoftwareApplication schema type for your pages that feature web games and the Service schema type for your home page that describes your online gaming service.

To add the schemas, you just need to follow these simple steps:

• Edit the page that you want to add the schema to.
• Go to the schema generator section in Rank Math.
• Select the schema type that you want to use.
• Fill in the required fields with the relevant information about your page.
• Save your changes and update the page.

Rank Math will automatically generate and display the schema on your page. You can check if your schema is working correctly by using the Google Rich Results Test tool.

We hope this helps. If you have any other questions or issues, please feel free to contact us again. We’re always happy to help.

Thank you for choosing Rank Math.

Hello,

Thank you for your follow-up.

I’m happy to check your schema markup and see if everything is correct. However, I need your website link to do that. Could you please share it with me in the sensitive data section below?

This section is secure and only visible to you and our support team. No one else can access it.

Once I have your website link, I will test your schema markup and let you know if there are any issues or suggestions.

Thank you for your cooperation and patience. I look forward to hearing from you soon.

Hi there,

I appreciate you sharing your website link with me.

I’ve checked your game pages using the Google Rich Results tool and I’m happy to report that they have the SoftwareApplication schema type applied correctly. This means that Google can understand what your pages are about and display rich snippets in the search results. Well done!

If you need any further assistance or have any other questions, please feel free to reach out to me. I’m always here to help.

Cheers

That sounds good. Just a small suggestion: you might want to change the Operating System value from Online to Web, as that is more accurate and common.

To make sure your schema is working properly and showing up in the search results, you can use the Google Rich Results Test tool. It will let you preview how your web pages look on Google and alert you of any errors or warnings.

I hope this helps. Let me know if you have any other questions or concerns.

Cheers!