Use of Secondary Keyword Phrases

#1101070
  • Hi,

    I use Rankmath on my travel blog. I enter one primary keyword phrase, plus 4 secondary keyword phrases into the same text box (the maximum allowed by Rankmath). What effect does entering these secondary keyword phrases actually have, if any? It seems to me that entering secondary keyword phrases has no impact in Rankmath.

    Thanks,
    Sasha

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  • Hello,

    We apologize for the confusion regarding the use of secondary keyword phrases in Rank Math. Entering secondary keywords can indeed have an impact on your SEO efforts, even if it may not seem immediately apparent.

    Here are a few points to consider:

    1. Optimization for Traffic: While the primary keyword is crucial for targeting your main topic, optimizing for secondary keywords can help your post rank for additional search queries. This can increase the chances of attracting more traffic from various related searches.

    2. Score Improvement: Although Rank Math does not negatively score you for not adding secondary keywords, optimizing for them can enhance your overall content quality and relevance, which may positively influence your rankings over time.

    3. Content Relevance: Including secondary keywords helps search engines understand the context of your content better, potentially improving its visibility in search results.

    4. User Engagement: By addressing a broader range of related topics through secondary keywords, you may engage a wider audience, leading to better user interaction and lower bounce rates.

    For more detailed guidance on optimizing your posts with both primary and secondary keywords, you can refer to our tutorial on scoring 100/100 in tests.

    If you’re looking for a comprehensive setup or further assistance, we recommend our professional setup service available at Rank Math Services, which requires a PRO subscription. This service ensures that your plugin setup adheres to the latest SEO standards.

    Thank you for raising this concern! If you have any more questions or need further clarification, feel free to reply to this ticket, and a human agent will assist you further.

    Sources:
    Score 100/100 With Rank Math Post Tests » Rank Math

    This is an automated reply from Rank Math Support Bot. Your ticket has been assigned to a human agent and we will get back to you shortly.

    Hello,

    Please note that the secondary keywords are terms closely related to your primary keyword, including synonyms, subtopics, and long-tail variations. Adding them helps broaden your content’s relevance and can improve its chances of ranking for a wider range of related search queries.

    While Rank Math doesn’t directly “score” secondary keywords in the same way as the primary keyword, including them naturally in your content enriches your page, improves user experience, and helps establish authority on the topic.

    You can read more about secondary keywords here: https://rankmath.com/seo-glossary/secondary-keywords/

    Hope that helps and please don’t hesitate to let us know if you have any other questions.
     
    Thank you.

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