Subject: Blog Post vs Article Schema – What’s the Difference?

#1111435
  • Hi RankMath Support,

    I have a few questions about the “Blog Post” vs “Article” schema settings in RankMath:
    1. Is the “Blog Post” option purely for internal organization, or does it influence the actual schema output?
    2. Does RankMath emit “@type”: “BlogPosting” when “Blog Post” is selected, or is “@type”: “Article” used in both cases?
    3. If the Blog Post schema subtype is only for internal RankMath use, what impact (if any) does it have on SEO or Google’s interpretation?
    4. Does Google see any difference between the two if only “@type”: “Article” is output regardless of what’s selected?

    Thanks for clarifying this — I just want to ensure I’m using the most optimal setup for structured data.

    Best regards,
    Sasha

Viewing 2 replies - 1 through 2 (of 2 total)
  • Hello,

    We apologize for the confusion regarding the "Blog Post" and "Article" schema settings in Rank Math. Thank you for raising these important questions. Here’s a breakdown of your queries:

    1. Is the “Blog Post” option purely for internal organization, or does it influence the actual schema output?
      The "Blog Post" option is not just for internal organization; it does influence the schema output. When you select "Blog Post," it helps define the type of content you are publishing, which can be beneficial for both organization and SEO.

    2. Does Rank Math emit "@type": "BlogPosting" when “Blog Post” is selected, or is "@type": "Article" used in both cases?
      When you select the "Blog Post" schema type, Rank Math emits "@type": "BlogPosting". This distinction is important as it helps search engines understand the nature of your content better.

    3. If the Blog Post schema subtype is only for internal Rank Math use, what impact (if any) does it have on SEO or Google’s interpretation?
      The selection of "Blog Post" versus "Article" can impact how Google interprets your content. Using the correct schema type helps Google categorize your content accurately, which can enhance visibility in search results.

    4. Does Google see any difference between the two if only "@type": "Article" is output regardless of what’s selected?
      If only "@type": "Article" is output regardless of the selection, Google may not differentiate between the two in that specific instance. However, using the correct schema type (i.e., BlogPosting for blog posts) is recommended to provide clearer context to search engines.

    For more detailed information on schema types and their implications, you can refer to our documentation on Titles and Meta.

    If you have further questions or need assistance with your setup, please feel free to reply to this ticket, and a human agent will assist you further.

    Thank you for your understanding!

    Sources:
    Rank Math ‘Titles and Meta’ Options and Settings

    This is an automated reply from Rank Math Support Bot. Your ticket has been assigned to a human agent and we will get back to you shortly.

    Hello,

    Thank you so much for getting in touch.

    Thank you for reaching out with these questions, happy to clarify:

    1. The “Blog Post” option is not just for internal organization. It directly affects the schema type used in the structured data.
    2. When you select Blog Post, Rank Math outputs “@type”: “BlogPosting”. If you select Article, it outputs “@type”: “Article”.
    3. Using BlogPosting vs Article doesn’t negatively impact SEO. It’s simply a more specific subtype of Article, which can help search engines better understand the nature of your content.
    4. Yes, Google does recognize the distinction. While both are valid, BlogPosting is generally preferred for blog content, and Article works well for broader editorial or non-blog articles.

    So if your content is primarily blog-style posts, choosing Blog Post is the more precise and recommended option.

    Here’s a guide you can follow: https://rankmath.com/kb/article-schema/#choose-article-type

    Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

Viewing 2 replies - 1 through 2 (of 2 total)

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