Questions Regarding Keyword Usage with Rank Math SEO

#839298
  • Resolved maxtechben
    Rank Math business

    Hello,

    I have some questions regarding the usage of keywords with your Rank Math SEO plugin. I recently completed a website for a client, a plumbing and heating company located in Yutz, and I want to ensure that I am using the keywords correctly to optimize their SEO.

    When entering keywords, should I include the location at the end? For example, for the keyword “plumbing company,” should I add “Yutz” so it becomes “plumbing company Yutz”?

    My client also wants their site to be well-ranked in the city of Thionville. Can I add a second keyword such as “plumbing company Thionville”?

    Is it sufficient to use just “plumbing company” as a keyword, or is it better to include specific locations?

    If I add “Moselle” at the end of the keyword, will Google automatically include all cities within Moselle? Is it more effective to add “Moselle” at the end of my keywords to cover all cities in this department?

    I would really like to clarify these points to best optimize my client’s site. Thank you in advance for your help and advice.

    Best regards

Viewing 11 replies - 1 through 11 (of 11 total)
  • Hello,

    Thank you for reaching out with your questions about using keywords with the Rank Math SEO plugin to optimize your client’s website for their plumbing and heating company in Yutz.

    1. Including Location in Keywords: It is beneficial to include the location in your keywords, such as "plumbing company Yutz," as it helps target local searches specific to that area.

    2. Multiple Keywords for Different Locations: Yes, you can add multiple keywords like "plumbing company Thionville" to target different locations and improve local SEO for each area.

    3. Using Specific Locations: Using specific locations in your keywords, like "Yutz" or "Thionville," can enhance the relevance of your content for users searching in those areas.

    4. Adding "Moselle" to Keywords: Adding "Moselle" at the end of your keywords can help target a broader region, but Google may not automatically include all cities within Moselle. It can be effective to include "Moselle" to cover the department and attract relevant local searches.

    By optimizing your keywords with specific locations, you can improve the visibility of your client’s website in local search results. If you have any more questions or need further assistance, feel free to ask.

    Best regards

    Sources:
    The #1 WordPress SEO Plugin in 2024 – Rank Math
    How to Add Keywords to WordPress » Rank Math
    How to Create Multiple Locations (with Schema) Using Rank Math » Rank Math

    maxtechben
    Rank Math business

    Thanks for the answers, but I’d like a professional opinion to be sure of what I’m doing.

    Hello,

    You should specify the keywords you want your content to be optimized just like our bot advised above. If you target specific places/cities, you can add them as your keywords instead of the common words.

    Also, if you use “Plumbing Company”, you’ll get keyword cannibalization issues:
    https://rankmath.com/blog/keyword-cannibalization/

    You can also refer to our guide here on how to use keywords in Rank Math:
    https://rankmath.com/kb/what-is-a-focus-keyword/

    Looking forward to helping you.

    maxtechben
    Rank Math business

    Thanks for your answer, Okay, so should I write the full keyword like this: ‘plumber company yutz’ or as two separate keywords like this: ‘plumber company’ and ‘yutz’? I have provided you with screenshots of the website in question. Can you tell me if I’m on the right track? As you can see, I have added the city or region to each keyword. Is this correct, or am I completely wrong?

    Screenshot :

    https://ibb.co/f2trgJG
    https://ibb.co/dPXQGxk
    https://ibb.co/6nskzj1
    https://ibb.co/D8KHR45
    https://ibb.co/VqcHzXH

    Best regards

    Hello,

    When selecting a focus keyword you need to ask yourself this question:

    
    Ideally, what would be the search term that I would like my website to rank better?
    

    The answer to that is the primary focus keyword you should add to the website and try to optimize the content for it. The secondary focus keywords should be related to the first one, in the form of synonyms or related search terms, so you can check how the content is optimized for those.

    If ideally, you would like to rank for the search term plumbing company Yutz that’s what the focus keyword should be.

    Don’t hesitate to get in touch if you have any other questions.

    maxtechben
    Rank Math business

    Thank you for the responses provided. For this site, I would like it to be referenced in the cities of Yutz and Thionville. Therefore, I have used the following keywords on the homepage:

    ‘Plumber heating engineer Thionville,’
    ‘plumber heating engineer Yutz,’
    ‘plumbing company Thionville,’
    ‘heating repair Yutz,’
    ‘air conditioning installation Thionville.’

    Could you please let me know if this is correct or if any changes are needed? I want to understand my mistakes so I can avoid them for future websites. I plan to upgrade to the business plan of the plugin and want to master it perfectly before purchasing.

    Best regards

    Hello,

    The keywords you listed for the homepage look good. Ensure that your content is optimized around these keywords and that they are naturally integrated into your text, headings, and meta descriptions.

    In addition to that, ensure that the content is high-quality, informative, and provides value to the users.

    You can list the business in local directories and Google My Business to enhance local SEO.

    Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.

    maxtechben
    Rank Math business

    Thanks for your answer,
    So I won’t be making any changes. Hoping it works.

    Best Regards

    Hello,

    We are super happy that we were able to address your concerns. Please confirm if we can close this ticket or if you need any further assistance with this.

    Thank you.

    maxtechben
    Rank Math business

    Hello,
    Thanks

    Hello,

    If you have any other questions in the future, know that we are here to help you.

    If you don’t mind me asking, could you please leave us a review (if you haven’t already) on
    https://wordpress.org/support/plugin/seo-by-rank-math/reviews/#new-post

    about your overall experience with Rank Math? We appreciate your time and patience.

    If you do have another question in the future, please feel free to create a new forum topic, and it will be our pleasure to assist you again.

    Thank you.

Viewing 11 replies - 1 through 11 (of 11 total)

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