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This is more of a best practice question: is it better to create products archive pages that rely on woocommerce’s product category or is it better to create individual pages for each product category and link them in via the menu?
I was given advice by an SEO expert (I am a novice) that I should try & get the products archive page ranked for SEO, rather than the individual product pages. The content would be almost identical between the products archive page and the individual product page, except that I might have multiple keywords for the products archive page, while each product page will have 1 keyword.
Is this sound logic and what’s the best way to go about this please?
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