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Hi
I’ve noticed that keywords are case sensitive> For example:
“Sales and Marketing Strategy” is not treated the same as “sales and marketing strategy”.
AFAIK search engines are case insensitive when it comes to keywords and key phrases.
I also noticed that “and” is not treated the same as “&”. This again is something that Google regards as synonymous.
This is producing lower rank scores and making it difficult to estimate the SEO quality of each page.
Is there a fix or a workaround?
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