Keyword not taking when apostrophe exists

Hello,

I apologize for the issue you are facing with the keyword validation. It seems that the keyword "santa’s hotline" with an apostrophe is not being recognized correctly in the SEO review.

To address this problem, you can try using the keyword "santas hotline" without the apostrophe. Rank Math might not recognize special characters like apostrophes in keywords. By using "santas hotline" without the apostrophe, you should be able to validate your keyword successfully.

If you encounter any further issues or need additional assistance, please feel free to reply to this ticket, and a human agent from the Rank Math Support team will assist you promptly.

Thank you for bringing this concern to our attention. Have a great day!

Sources:
Why Can’t I Enter More Than 1 Focus Keyword in Post and Product Categories? » Rank Math
How to Update SEO Score When N/A is Showing » Rank Math
Content Analysis Tests for Product Pages » Rank Math
Bulk Editing Options in the Rank Math SEO Plugin

Hello,

Thank you for contacting us and sorry for any inconvenience that this issue might have caused.

Kindly ignore the bot’s reply here.

We suggest typing the apostrophe ' directly from the keyboard to your title, image ALT text, content, and the focus keywords so they match exactly (differences in the character encoding of the apostrophe can cause should issue). You can also try to copy the focus keyword and paste it on your image ALT, title, and content text and see if that works for you.

Please note that our plugin checks for the exact match of the focus keyword.

These tests are only there for your reference to help you in optimizing your pages/post content and don’t affect the actual SEO performance of your site. If you want, you can safely ignore these tests.

Let us know how it goes. Looking forward to helping you.

Thank you.