Inquiry about default schema types for digital product store using Rank Math

#1078704
  • Dhruvi
    Rank Math free

    Hello Rank Math Support Team,

    I’m currently configuring structured data for my digital product store using Rank Math, and I would like to confirm the best schema types to use in the following areas:

    Post & Pages (under Title & Meta > Posts):
    What is the recommended default schema type to use for these post pages in the context of a digital product store?

    Product Category Pages (Collection of Digital Products):
    Each product category page on my site represents a collection of related digital products. What is the best schema type for these pages?

    Best,
    Dhruvi

Viewing 12 replies - 1 through 12 (of 12 total)
  • Hello,

    We apologize for the issue you are facing with configuring structured data for your digital product store using Rank Math. Thank you for raising this concern.

    Recommended Default Schema Types:

    1. Post & Pages (under Title & Meta > Posts):
      For your post pages, it is generally recommended to use the "Product" schema type if the posts are specifically about individual digital products. This will help search engines understand that these posts are related to products and can enhance visibility in search results.

    2. Product Category Pages (Collection of Digital Products):
      For product category pages, you should use the "ItemList" schema type. This schema type is suitable for representing a collection of items, which in your case would be the related digital products within that category.

    Setting Up Default Schema:

    To set these default schema types, you can navigate to Rank Math SEO → Titles and Meta in your WordPress admin area. From there, you can select the appropriate schema types for both posts and pages as needed.
    Here’s a quick guide on how to do this:

    • Go to Rank Math SEO → Titles and Meta.
    • Click on the Posts option from the left tab menu.
    • Scroll down to find the Schema Type option and select Product from the dropdown for posts.
    • Repeat the process for your product category pages and select ItemList.

    For more detailed guidance, you can refer to our documentation on Configuring Schema Markup.

    If you need further assistance or a more comprehensive setup, we recommend considering our professional setup service, which ensures your plugin setup is fully correct and adheres to the latest SEO standards. You can find more information about this service at Rank Math Services.

    If you have any more questions or need additional help, please feel free to reply to this ticket, and a human agent will assist you further.

    Thank you for using Rank Math!

    Sources:
    Configuring “Schema Markup” in Rank Math » Rank Math
    Configuring “Schema Markup” in Rank Math for Rich Snippets » Rank Math

    This is an automated reply from Rank Math Support Bot. Your ticket has been assigned to a human agent and we will get back to you shortly.

    Dhruvi
    Rank Math free

    Thank you for your detailed explanation.

    Just to confirm—you’re saying I should set the default schema type for posts as “Product”, correct? Could you please clarify why we shouldn’t use “Website” or “Organization” instead?

    Also, we are not using WooCommerce. We’re using Easy Digital Downloads (EDD), and on our individual product pages, we already have the EDD Product schema implemented.

    My main concern is with category pages (which list multiple digital products). You mentioned using the “ItemList” schema type for those pages, but I’m unable to find “ItemList” in the schema generator inside Rank Math. Could you please guide me on how to set “ItemList” schema for category/archive pages manually or via a filter/hook if it’s not available in the default UI?

    Looking forward to your clarification!

    Hello,

    Those schemas you mentioned are already added to your site automatically if you’re using Rank Math.

    So for your EDD products, you can use the Product schema, and all the data from your products is automatically added to the schema:
    https://rankmath.com/kb/edd-product-schema/

    Regarding the itemList schema, it is only available with Rank Math PRO:
    https://rankmath.com/kb/rich-snippets/#itemlist

    If you want to add the schema manually, you may need to use and customize this filter:
    https://rankmath.com/kb/filters-hooks-api-developer/#extend-json-ld-data

    Looking forward to helping you.

    Dhruvi
    Rank Math free

    Another thing is that currently, the default schema type selected under Title & Meta > Posts is Article (as shown here: https://prnt.sc/EaC3MZQFNJar). Since we are running a digital product store and selling templates, what would be the most appropriate schema type to select here?

    Hello,

    If you’re using Rank Math PRO, the ItemList Schema is automatically applied to a category, product, and tag archives.

    Also, for your normal post types, you should use the Article schema as the default and recommended.

    Looking forward to helping you.

    Hello,

    The regular pages on your website are showing an Article schema, which is correct. As for your blog posts (hosted on a subdomain), they are showing Article schema as well, which is intended for this type of content.

    Don’t hesitate to get in touch with us if you have any other questions.

    Dhruvi
    Rank Math free

    Can you explain why the article schema is ok? Because we are selling products, and did you think it is ok for our digital product store?

    Hello,

    The Article schema is a suitable and recommended schema for your blog posts and pages.

    For your actual product pages, you should use the product schema.

    Looking forward to helping you.

    Dhruvi
    Rank Math free

    Hello,

    Ok, got it. Thanks for clarifying. Could you also suggest what type of schema would be suitable for our store category page – https://codedthemes.com/item/category/templates/bootstrap-templates/?

    Dhruvi
    Rank Math free

    Hello Team,

    Any update on my previous message?

    Hello,

    We deeply apologize for the unexpected delay in response. This ticket has been stuck in our drafts section for some reason.

    Please note that the CollectionPage schema is the most suitable for your collection pages, and Rank Math automatically includes that in your pages.

    Hope that helps and please don’t hesitate to let us know if you have any other questions.
     
    Thank you.

    Thank you for answering.

Viewing 12 replies - 1 through 12 (of 12 total)

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