How to Safely Add External Links in Rank Math for Better SEO?

#1098613
  • I’m exploring ways to optimize external linking using Rank Math. Specifically, I want to know if there’s a recommended method for inserting relevant links in blog posts without harming SEO. For example, if I include a resource like https://kitchenremodelingbaltimore.net/
    , should it be set as dofollow or nofollow, and how can I make sure it improves site authority rather than diluting it?

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  • Hello,

    We apologize for the issue you are facing. When it comes to adding external links in Rank Math for better SEO, there are a few best practices to consider:

    1. Use Dofollow Links for Authoritative Sources: If the external link points to a reputable and authoritative site, it is generally recommended to use a dofollow link. This allows you to pass some of your site’s authority to the linked site, which can be beneficial for SEO. For example, if you are linking to a resource like kitchenremodelingbaltimore.net, and it is a credible source, you should set it as a dofollow link.

    2. Nofollow Links for Less Reliable Sources: If the external link is to a site that you do not fully trust or that may not provide value to your users, it’s better to use a nofollow link. This prevents search engines from passing authority to that site.

    3. Use Rank Math’s Link Management Features: Rank Math provides options to manage your external links effectively. You can enable the option to automatically nofollow all external links if you prefer, but remember that this should not be applied universally. You can also whitelist certain domains to ensure they remain dofollow.

      • To manage these settings, navigate to Rank Math SEO → General Settings → Links and adjust the settings according to your needs.
      • For detailed instructions on how to add or exclude specific domains from being affected by the nofollow attribute, refer to our guide on Nofollow Specific External Links.
    4. Linking Strategy: Ensure that your external links are relevant and add value to your content. This not only helps with SEO but also enhances user experience.

    5. Monitor Your Backlinks: Regularly check your backlinks and disavow any low-quality or spammy links that could harm your site’s authority.

    By following these practices, you can safely add external links in Rank Math while optimizing for better SEO. If you need further assistance with setting up or managing your links, consider our professional setup service available at Rank Math Services. This service requires a PRO subscription and ensures your plugin setup adheres to the latest SEO standards.

    Thank you for raising this concern! If you have any more questions or need further clarification, feel free to reply to this ticket.

    Sources:
    How to Nofollow Specific External Links in WordPress With Rank Math SEO » Rank Math
    How to Setup Rank Math SEO Plugin Properly

    This is an automated reply from Rank Math Support Bot. Your ticket has been assigned to a human agent and we will get back to you shortly.

    When adding external links in Rank Math (or any SEO setup), the key is relevance and trustworthiness of the site you’re linking to. If the resource adds genuine value to your content — like a guide, reference, or related service — you can keep it dofollow, as Google expects high-quality pages to cite other useful resources.

    Use nofollow (or sponsored/UGC) only if the link is promotional, user-generated, or something you don’t fully vouch for. To avoid “authority dilution,” focus on context: link naturally within the text, limit excessive outbound links, and make sure most external links are to authoritative, niche-relevant sources. That way, your page signals topical depth rather than leaking equity.

    Hello,

    Yes. To add, Rank Math makes it easy to set link attributes right from the editor. As a best practice:
    1. Keep dofollow for trusted, relevant resources that add value.
    2. Use nofollow/sponsored/UGC only for promotional, paid, or user-generated links.

    This way, your external links help strengthen credibility without harming SEO.

    Here’s a guide you can follow: https://rankmath.com/kb/should-you-nofollow-external-links/

    Hope that helps.

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