how do i investigate a google impression drop and ranking drop

Hello,

I’m sorry to hear about the drop in your Google impressions and rankings. To investigate why this happened, you can follow these steps:

Investigating Google Impressions Drop:

1. Check SEO Performance Graph: Look at the Impressions metric in the SEO Performance graph. Set a timeframe to see the updated line graph.
2. Analyze Trend:
   • Upward Trend: Indicates increased visibility in search results.
   • Downward Trend: Indicates decreased visibility.
3. Look for Changes: Check for any significant changes after recent algorithm updates.

Investigating Ranking Drop:

1. Total Keywords and Average Position:
   • Check the Total Keywords and Average Position metric in the graph.
   • Set a timeframe and look for any changes in the trend.
2. Analyze Trends:
   • Upward Trend (Total Keywords): Indicates ranking for more keywords.
   • Downward Trend (Total Keywords): Indicates loss of ranking for some keywords.
   • Upward Trend (Average Position): Indicates slipping rankings.
   • Downward Trend (Average Position): Indicates improved rankings.

By following these steps, you can gain insights into why your Google impressions have dropped significantly and why your top-ranking keywords have seen a decline. If you notice any major changes, consider looking into recent Google algorithm updates that might have impacted your site’s performance.

If you need further assistance or have more questions, please feel free to ask. Thank you for reaching out, and we’re here to help you through this!

Sources:
How to Monitor Google Algorithm Updates With Rank Math » Rank Math
Making the Most of the Analytics in Rank Math
How to Find Keywords Your Site is Already Ranking For » Rank Math
How to Monitor Google Algorithm Updates With Rank Math » Rank Math