Hello,
I apologize for the issue you are facing. To optimize your car rental service website for location-based keywords like "private car service Houston" and "black car service Houston," you can utilize several features in Rank Math’s Local SEO module. Here are some tips and settings to consider:
1. Enable Local SEO Module
Make sure to enable the Local SEO module in Rank Math. This will allow you to optimize your site specifically for local searches.
2. Configure Local SEO Settings
Go to the Local SEO settings in your Rank Math dashboard and fill in your business details accurately, including your business name, logo, URL, email address, and address. Ensure that the address is precise as it will be displayed on Google search results.

3. Use Multiple Locations (if applicable)
If your service covers multiple areas, enable the option for multiple locations. This allows you to create a custom post type for each location, which can help in optimizing for various geo-targeted keywords.

4. Schema Markup
Utilize the Local Business Schema markup to provide search engines with detailed information about your business. This can improve your visibility in local search results. You can configure this in the Local SEO settings as well.
5. GeoCoordinates
Enter your Google Maps Geo Coordinates in the Local SEO settings. This helps Google understand your exact location better. You can find your coordinates here.

6. Sitemap Settings
Ensure that your sitemap includes all relevant pages and locations. Rank Math automatically generates a sitemap that includes your local business information, which is beneficial for local SEO.
7. Content Optimization
Create content that is optimized for local keywords. Use these keywords naturally in your titles, headings, and throughout your content. Additionally, consider writing blog posts or articles that focus on local events or topics related to your services in Houston.
8. Google Business Profile
Make sure you have a verified Google Business Profile and keep it updated with accurate information, including your services, hours of operation, and customer reviews.
By implementing these strategies and utilizing Rank Math’s features effectively, you should see an improvement in your local SEO rankings for your car rental service website.
If you have any further questions or need assistance with specific settings, please reply to this ticket, and a human agent from the Rank Math Support team will assist you further!
Sources:
Using Rank Math’s Local SEO Module » Rank Math
How to Create Multiple Locations (with Schema) Using Rank Math » Rank Math