Organization schema

Hello,

We apologize for the issues you are facing regarding the schema implementation with Rank Math. Thank you for raising your concerns.

Regarding your first question about the numerous schema values being added, Rank Math aims to provide comprehensive structured data to enhance your website’s visibility in search results. While it may seem excessive, these additional properties can help search engines better understand your content and improve your chances of appearing in rich snippets. However, we understand that not all values may be necessary for every site, and you can customize the schema to fit your needs by using the Schema Builder feature in Rank Math.

For your second question about changing the organization to OnlineStore, you can do this by navigating to the Local SEO settings in Rank Math. Here’s how:

1. Go to Rank Math SEO → Dashboard in your WordPress dashboard.
2. Enable the Local SEO module.
3. Click on the Settings button next to it and select the Organization option.
4. Here, you can change the type to OnlineStore as recommended by Google.

To add shipping details and return policy at the organization level without Rank Math Pro, you can manually add this information using custom schema markup. Unfortunately, without the Pro version, you won’t have access to the Schema Templates feature that simplifies this process. You can refer to Google’s documentation for guidance on how to implement this manually:

• Merchant Return Policy

If you need further assistance or specific instructions, please reply to this ticket, and a human agent from the Rank Math Support team will take over and provide more detailed help.

Thank you for your understanding!

Hello,

Please note that the Advanced Schema builder is available with Rank Math PRO only:
https://rankmath.com/kb/rich-snippets/#advanced-schema-editor

Also, the properties from the Organization schema are automatically added to your site based on the data you save from the Local SEO section.

If there are any issues with the schema, you can validate it using these tools:
https://search.google.com/test/rich-results
https://validator.schema.org/

You can also use and customize the filter we mentioned here in case you want to remove the Organization schema that is automatically added:
https://rankmath.com/kb/remove-organization-schema/

Regarding the Business Type dropdown in Local SEO, you can choose “Organization” there instead.

Lastly, you can follow our guide here to add the shippingdetails and returnpolicy:
https://rankmath.com/kb/merchant-return-and-shipping-policy/

Looking forward to helping you.

Hello,

Please use the following filter to modify the business type and add the shipping & return policy:

add_filter( 'rank_math/json_ld', function( $data, $jsonld ) {
    $data['publisher']['@type'] = "OnlineStore";
    // Return policy
    $data['publisher']['hasMerchantReturnPolicy']['@type'] = 'MerchantReturnPolicy';
    $data['publisher']['hasMerchantReturnPolicy']['applicableCountry'] = 'US';
    $data['publisher']['hasMerchantReturnPolicy']['returnPolicyCountry'] = 'US';
    $data['publisher']['hasMerchantReturnPolicy']['returnPolicyCategory'] = 'https://schema.org/MerchantReturnFiniteReturnWindow';
    $data['publisher']['hasMerchantReturnPolicy']['merchantReturnDays'] = 7;
    $data['publisher']['hasMerchantReturnPolicy']['returnMethod'] = 'https://schema.org/ReturnByMail';
    $data['publisher']['hasMerchantReturnPolicy']['returnFees'] = 'https://schema.org/FreeReturn';
    $data['publisher']['hasMerchantReturnPolicy']['refundType'] = 'https://schema.org/FullRefund';

    // Shipping details
    $data['publisher']['shippingDetails']['@type'] = 'OfferShippingDetails';
    $data['publisher']['shippingDetails']['shippingRate']['@type'] = 'MonetaryAmount';
    $data['publisher']['shippingDetails']['shippingRate']['value'] = 5;
    $data['publisher']['shippingDetails']['shippingRate']['currency'] = 'USD';
    $data['publisher']['shippingDetails']['shippingDestination']['@type'] = 'DefinedRegion';
    $data['publisher']['shippingDetails']['shippingDestination']['addressCountry'] = 'US';
    $data['publisher']['shippingDetails']['deliveryTime']['@type'] = 'ShippingDeliveryTime';
    $data['publisher']['shippingDetails']['deliveryTime']['handlingTime']['@type'] = 'QuantitativeValue';
    $data['publisher']['shippingDetails']['deliveryTime']['handlingTime']['minValue'] = 0;
    $data['publisher']['shippingDetails']['deliveryTime']['handlingTime']['maxValue'] = 1;
    $data['publisher']['shippingDetails']['deliveryTime']['handlingTime']['unitCode'] = 'DAY';
    $data['publisher']['shippingDetails']['deliveryTime']['transitTime']['@type'] = 'QuantitativeValue';
    $data['publisher']['shippingDetails']['deliveryTime']['transitTime']['minValue'] = 0;
    $data['publisher']['shippingDetails']['deliveryTime']['transitTime']['maxValue'] = 3;
    $data['publisher']['shippingDetails']['deliveryTime']['transitTime']['unitCode'] = 'DAY';
	return $data;
}, 99, 2);

Here is how to add a filter to your site: https://rankmath.com/kb/wordpress-hooks-actions-filters/

Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.

Hello,

We are super happy that this resolved your issue. If you have any other questions in the future, know that we are here to help you.

If you don’t mind me asking, could you please leave us a review (if you haven’t already) on https://wordpress.org/support/plugin/seo-by-rank-math/reviews/#new-post about your overall experience with Rank Math? We appreciate your time and patience.

If you do have another question in the future, please feel free to create a new forum topic, and it will be our pleasure to assist you again.

Thank you.