Very low click through rate

Hello,

There are a few things you have to keep in mind when using any SEO plugin, not just Rank Math.

1. An SEO plugin alone cannot bring down or bring up the traffic in a day (or even a few days) unless incorrect Meta Tags are used by setting up the plugin improperly. That’s why we have a detailed tutorial on that:
https://rankmath.com/kb/how-to-setup/

2. All the SEO plugins add Meta tags for the search engines which can be checked by viewing the source of a page. For instance, here:
view-source:https://rankmath.com/

Other popular plugins generate similar tags:
https://i.rankmath.com/n94KyH

And with the Rank Math plugin, additional tags are added to a page so search engines can understand the content on a website better.

3. Google brings a new algorithmic update several times a month and the chances are great that your website got hit by that.

We have a full guide on that: https://rankmath.com/blog/google-algorithm-update-recovery/

And if you are using Rank Math PRO, you can even see if the drop in traffic correlates to an algorithm update. Here’s how:
https://rankmath.com/kb/google-algorithm-updates/

Looking forward to helping you.

Hello,

Could you please share your website URL with us so that we can check further for you?

It seems you’re facing a situation where your page is not showing up in Google search results for specific keywords. This issue could be due to various factors that affect how Google ranks and displays content in search results.

Please note that ranking with your desired keywords/keyphrase depends on much more than your on-page optimization.

Also, only Google can determine how results are ranked in SERP and it is up to Google to show your content for the desired keyword when searched. Google’s algorithm controls the results in Google search result pages. However, Rank Math ensures that your website is indexed and available for search engines to display in search engine result pages.

You can learn more about the key factors that help determine which results are returned for a search query from this Google article: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/

However, to make tracking your ranking for keywords on Google easier, you can use the Rank Math’s Rank Tracker feature to track your keywords and their position on the Search Engine Result Page.

Rank Tracker can track the keyword performance of your selected keywords. You can enter the keywords in the Rank tracker, and the keyword performance will be monitored so that you can have a clear picture of which keywords are performing well as compared to the others. Read more about the Rank Tracker here https://rankmath.com/kb/rank-tracker/

Also, note that ranking on Google depends on different factors. Here are some of the factors Google considers when ranking your website.

1. Your website’s authority
2. Your content’s quality and how better it is than the other article currently ranking.
3. How competitive the keyword you are using is.
4. How many backlinks you have and if they are better than what the other websites ranking for that keyword have.
5. Your website’s crawlability.
6. Frequency of new content and content updates.
7. So much more that there is a dedicated blog post on it by Brian Dean 🙂 https://backlinko.com/google-ranking-factors

We hope that helps. Please don’t hesitate to get in touch if you have any other questions.

Thank you.

Hello,

There are a lot of incongruences in the details of the company on the website and on records. For example, you have the website registered with US TLD but the company is located in the United Kingdom.

That certainly doesn’t help with the Local SEO because Google sees conflicting information and for businesses, that is a huge pain point.

Beyond that, you are in a very competitive niche and market that relies mostly on direct contact and word-of-mouth to generate revenues and leads.

Last but not least, there isn’t really much content on the website besides the product pages which makes it difficult to generate traffic because only someone looking for that specific product would reach it, and even so, in a saturated market that would likely require paid ads to get consistent results.

Don’t hesitate to get in touch if you have any other questions.

Hello,

Ensuring a consistent NAP (Name, Address, Phone) information is key, especially for Local SEO.

While having product pages is essential, adding more content related to industry trends, customer testimonials, and product guides can attract a broader audience. This can also increase your site’s authority for related keywords.

Since you’re in a competitive niche, look into long-tail and unique keywords your competitors may not target as heavily.

We hope this helps.

Thanks.