Hello,
We apologize for the issue you are facing with Google Analytics not saving on your WordPress site. It seems that the Google tag is not appearing in the source code, which can happen if there are conflicts with other plugins or themes, such as Thrive Architect.
Here are a few steps you can take to troubleshoot this issue:
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Check the Installation: Ensure that you have enabled the Install Analytics Code option in Rank Math. This setting should only be enabled if you are not using any other plugin or theme to add your Google Analytics code.

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Save Changes: After enabling the option, make sure to click on the Save Changes button at the bottom of the page.

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Check for Conflicts: Since your site is built with Thrive Architect, there might be a conflict preventing the Google tag from being added. You may want to temporarily disable other plugins or check Thrive Architect settings to see if it has its own Google Analytics integration.
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Browser Issues: If the settings disappear after saving, consider switching to a Chromium-based browser like Google Chrome, as this can sometimes resolve display issues.
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View Source Code: After making these changes, view the source code of your website again to check for the Google Analytics tag. You should look for a line similar to:
gtag('config', 'G-xxxxxxxx', {} );
If you continue to experience issues, please reply to this ticket, and a human agent from the Rank Math Support team will assist you further. Thank you for raising this concern!
Sources:
How to Install Google Analytics With Rank Math SEO » Rank Math
Using Google Analytics 4 Property With Rank Math Analytics » Rank Math
Hello,
Thank you for contacting us and sorry for any inconvenience that might have been caused due to that.
We tried to check your website but unfortunately, we were not able to access it.

Please try to fix this issue first so that we can check the Analytics issue further for you.
Meanwhile, if you’ve already enabled the Install Analytics Code option, please try to clear your website cache including any server-level cache and check again.
Let us know how it goes. Looking forward to helping you.
Thank you.
the URL is not software.lifecoachhub.com. Where did you get htat from?
It is coaching-software.lifecoachhub.com
Hello,
We’ve checked your site using https://tagassistant.google.com/, and the tag is indeed not included.
If you have already cleared your website’s cache, Assuming you are using the latest version of all the plugins and the themes (please update if not yet), this can be caused by conflicting plugin/theme.
To determine that, please follow this troubleshooting guide:
https://rankmath.com/kb/check-plugin-conflicts/
Here is a video you can follow as well: https://www.youtube.com/watch?v=FcIWRhcUP2c
Only the site admin would know and your users won’t be affected by this troubleshooting.
Looking forward to helping you.
Hello,
Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.
If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.
Thank you.