Hello,
Thank you for contacting Rank Math and bringing your concern to our attention.
Pillar Content links all your other articles together. It comprises the most important articles on your website and the pages/posts that you want to rank for in the search engines.
For example, if your main topic is about sales, your pillar page can include a post on how to be better at sales and then link to other posts/contents.
Pillar content works best when your Pillar post is from the same category you are using for the current post.
Think of a pillar post as the definitive guide or article on a topic while the subpages contain content on subtopics that refer to the authority page and are referred to by the authority page.
The pillar page has the focus keyword set to the general topic you want to gain authority for while the subpages have their focus keywords set to the subtopics which you want to use to contribute authority to the pillar page.
Hope this helps.
Looking forward to helping you.
Thank you.
I understand a little more, but I’m far from applying it correctly on my website.
I understand you told me that tags and categories don’t have to be Content Pillars.
What about the Post Page?
I am somewhat skeptical that I will understand this topic. It sounds complex.
Hello,
You can set a Page on your site as Pillar Page and then link multiple posts to it.
In simple words, a Pillar page is a page on your website that is the topical cornerstone for a large portion of your site’s content.
Let’s say you write about multiple sub-topics that fall under one main topic. Consider the main topic as digital marketing and sub-topics as content marketing, advertising, email automation, etc.
So, you can create a page named Digital Marketing add relevant content to it. Mark it as Pillar Page.
Next, create sub-topics with name content marketing, advertising, email automation, etc. in the form of posts.
Now, link these sub-topics to your Pillar Page (Digital Marketing).
Have a look at this knowledge base article to understand how to do so – https://rankmath.com/kb/pillar-content-internal-linking/
Further, you can check out the below articles to understand about Pillar Content in detail:
1. https://blog.pipelineops.com/search-engine-optimization-seo/what-is-pillar-content-and-how-can-you-rank-higher-with-this-seo-strategy-15-page-examples#what-is-pillar-content
2. https://neilpatel.com/blog/pillar-pages-explained/
Hope this helps.
Looking forward to helping you.
Thank you.
I hope that’s why I don’t have traffic. Times are really tight now and I will lose the website. it will take a miracle, too bad, because the project was good.
Hello,
Along with using Pillar Content feature, we suggest you also manually put relevant internal links in the website as pillar content would only show the link suggestions for posts/pages under the same category.
If you feel that a post/page of a different category is relevant to the current content, then you should consider adding the links.
Traffic from search engines mainly depends on the rankings of the website and ranking on Google depends on so much more than your on-page optimization. You could have the perfect article and still struggle to break the top 10 in SERPs. Here are some of the factors Google considers when ranking you: https://backlinko.com/google-ranking-factors
Along with working on the on-page optimizations, we suggest you also work on the points mentioned in the above article to increase your chances of getting ranked higher and in turn, get more traffic.
You can also have a look at this guide from Backlinko for increasing traffic on the website: https://backlinko.com/increase-website-traffic
Hope this helps.
Thank you.
Hello,
Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.
If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.
Thank you.
