Googles Latest Update Summer 2021

#234627
  • Resolved Ray Silva
    Rank Math free

    I had a friend who runs an agency that sent this to me – can you please address whether there will be an update to accomodate this:

    Google has changed the way they look at your post date + given more preference to fresh pages.
    If you are using Astra + Rank math – the date modified schema is NOT ENOUGH.

    Specifically what you need to do is add inline schema and date stamp to your postdate in your HTML – not in the header (as rankmath does)

    I did this with Schema Pro.

    Ive been losing traffic for the at 2 months and scratching my head.

    After analyzing all the SERPs i noticed that Google was completely ignoring my “last updated date” in the header and also treated the date at the top of my page like plain text.

    – after the last update – i noticed that they started to pull the first date on the page with a proper timestamp… in my case – it was the oldest comment on the post.

    So basically Google thought my content was 2+ years old – because that’s the top most date with a timestamp.

    Once i figured out that Google was using the comment date, we removed all dates from the comments and we also added inline schema for the date modified.

    You can see my code here. This is the correct code. This is not in my header – this is inline with my date on my page.

    <time class=”entry-time” datetime=”2021-07-16T23:47:34-04:00″ itemprop=”dateModified”> July 16, 2021</time>

    Heres what the authority hacker code looks like
    <span class=”elementor-icon-list-text elementor-post-info__item elementor-post-info__item–type-date”> <span class=”elementor-post-info__item-prefix”>Updated</span> April 14, 2021 </span>

    So basically – i suggest that you all look at your date markup .

    Once i figured this out, made the changes and resubmitted my pages via GSC – i saw a 30% lift in traffic + correct dates on the SERP.

Viewing 4 replies - 1 through 4 (of 4 total)
  • Hello,

    Thank you for contacting Rank Math today.

    Our Article Schema already has those properties and it has been like this for a long time, so there’s no need to update the plugin to accommodate any of this.

    Here’s an example of this in the Schema markup of our plugin:
    Schema dates

    ​​​​​​Please note that Schema can either be applied the way you mentioned or the way we create it, which is with some JSON+LD code inside a script tag and both options are perfectly fine by Google standards.

    Hope this helps clarify your doubts.

    Don’t hesitate to get in touch if you have any other questions.

    I think the understanding was that the value was within a <time> tag. Does that make a difference?

    Better asked, how would I get RankMath to apply the schema for <time> inline?

    Ray

    Hello,

    We don’t apply inline Schema with our plugin, instead, we use the JSON+LD method as we previously mentioned.

    This gives us the chance to have all our Schema markup in a centralized space and makes debugging easier, plus it’s perfectly acceptable and even Google uses this in their documentation: https://developers.google.com/search/docs/data-types/article

    Hope this helps clarify your doubts.

    Don’t hesitate to get in touch if you have any other questions.

    Hello,

    Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.

    If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.

    Thank you.

Viewing 4 replies - 1 through 4 (of 4 total)

The ticket ‘Googles Latest Update Summer 2021’ is closed to new replies.