Best SEO Practices for Niche Service Companies

#1103995
  • Swyft Pos
    Rank Math free

    Hi Team,

    I’m working on optimizing the website for an ATM installation company, and I’d like some guidance on the best Rank Math settings to improve local SEO visibility. Specifically:

    Which schema type would be most effective for a service-based business like this?

    Do you recommend using custom meta titles/descriptions for city-specific service pages, or should I rely on Rank Math’s dynamic variables?

    What’s the best way to handle multiple service locations so they don’t create duplicate content issues?

    Appreciate your expert advice on ensuring strong ranking performance for niche service companies.

    Thanks in advance!

Viewing 1 replies (of 1 total)
  • Hello,

    We apologize for the issue you are facing with optimizing your website for local SEO. Thank you for raising your concerns regarding the best practices for your ATM installation company. Here’s how you can effectively use Rank Math to enhance your local SEO visibility:

    1. Schema Type

    For a service-based business like an ATM installation company, the Service Schema type would be most effective. This schema helps search engines understand the specific services you offer, which can improve your visibility in search results. You can find more information on how to implement Service Schema here.

    2. Custom Meta Titles/Descriptions

    It is highly recommended to use custom meta titles and descriptions for city-specific service pages. While Rank Math’s dynamic variables can be useful, custom titles and descriptions allow you to tailor your content specifically to each location, which can help improve relevance and click-through rates. This approach can also help avoid duplicate content issues across different city pages.

    3. Handling Multiple Service Locations

    To manage multiple service locations without creating duplicate content issues, you should:

    • Enable the Local SEO module in Rank Math and configure it to use multiple locations. This allows you to create unique location pages for each service area.
    • Use the Local Business Schema for each location page, ensuring that each page has unique content tailored to that specific area. You can refer to our guide on adding Local Business Schema here.
    • Consider using the Area Served property in your Local Business Schema to specify the geographic areas where your services are available, which can further enhance local relevance.

    By following these practices, you can significantly improve your local SEO performance and ensure that your niche service company stands out in search results.

    If you have any further questions or need assistance with specific settings, feel free to reply to this ticket, and a human agent from our support team will assist you further.

    Best of luck with your optimization efforts!

    Sources:
    How to Add Local Business Schema in Elementor (Multiple Locations) » Rank Math
    How to Create Multiple Locations (with Schema) Using Rank Math » Rank Math
    Service Schema Type » Rank Math

    This is an automated reply from Rank Math Support Bot. If you need further assistance, please reply to this topic and a human support agent will reply to you shortly.

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